Encounter Earth sells sustainable, fair frade clothing, accessories, jewelry and body care. From the start, the idea of founder Paul Wegenast was to create a highly ethical brand that meets young people on the common ground of style and self-expression. The brand is engineered to be accessible on the outside and deep on the inside. The ultimate goal is to create a community that breaks down the barriers between “producer” and “consumer”.
The Change collaborated with Paul to create all messaging elements and materials, from logo to language, signage, and the store’s web site.
Encounter Earth is based in the gorgeous and eerily hip town of Canmore, Alberta.