When Jada Pinkett Smith's 11-year-old daughter came to her about the realities of human trafficking in the US, she thought she must have it wrong. Could it really be true that 83% of victims of human trafficking in the US were US born citizens?
But Willow was right.
The result was a campaign called DontSellBodies which is working to end the misery of human trafficking for good.
The Change worked with Jada and Overbrook Entertainment to craft an online strategy and presence for the campaign - including ongoing content generation.
DontSellBodies received more than 50,000 visits in the first month alone.